The use of tools and data/reports to accurately understand audience demographics.

Sources

Platforms

A large portion of audience research is conducted through platforms which we run the advertisement on, such as Facebook and Instagram. These platforms provide feedback on our client’s audience demographics. We use this data to target our audiences on those platforms and others as well.

Reports

To get a holistic understanding of our clients’ target audience, we breakdown reports provided by research firms like Nielsen and Statista. These reports help us understand our client and their competitors better.

We use this data to create creative solutions which connect with our clients’ consumers to drive a deep impact. When targeting advertisements, we also use this data to properly target the right people.