PESO Model Structure

• Paid, Earned, Shared, Owned media. We aim to achieve each of these types of media to build credibility and awareness for our clients. 

How do we use it?

• We buy media for our clients to drive awareness and sales for our clients. The media we buy is always in connection with our clients so that we can bring relevant traffic.
• We try to bring our clients onto media outlets for good PR so we can build credibility in their brand and inspire consumers of media to take a look at said client.
• Posting on social media is considered shared media, we encourage this as it allows for consumer engagement and positive reactions.
• Lastly, we encourage our clients to post on media which they own to increase interactions with their brand. Also, clients posting on owned media like their own website helps with SEM.