OTT/CTV
What is it?
- Advertising through the internet in streaming video services/devices such as connected TV.
- Because of its ability to precisely target audiences, we use OTT and CTV as platforms for marketing when running campaigns looking for large reach but an increase in sales. Most people see OTT and CTV ads on smart TVs which we reach through our set of DSPs.
How do we use it?
- We run OTT and CTV ads through our set of DSPs to TV watchers, precisely targeting our clients’ target audience.