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Linear TV

What is it?
    • The traditional method of television; viewers watch a program at its scheduled time. We use linear TV for objectives like brand awareness for its large audience size. 
    • Our advertisements on linear television are backed by reports provided by firms like Nielsen which provide audience insight so that we may more accurately target TV watchers who fit our clients’ audience demographics.
How do we use it?
    • We mostly use Linear TV to advertise for branding/brand awareness goals, this is because of Linear’s large and diverse audience. 
    • When using linear TV as a platform for running advertisements, we make sure to target the right channels and locations to reach the right people.