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Amazon DSP

What is it?
    • One of the DSPs in our suite - Amazon’s DSP enables us to target ads on third party platforms  and platforms  owned by Amazon. It allows for targeting a client’s target market and retargeting shoppers.
How do we use it?
    •  Looking at customer shopping patterns and customer insight provided by Amazon, we can pinpoint customers and ideal customers to target and retarget. We can use Amazon’s DSP alongside Amazon’s paid search features to add on to Amazon’s original paid media placements due to them working hand-in-hand.